July 2012 (Japan)
Nikkan Jidosha Shimbun Car Accessory Award 2012
"2012 Grand Prize"
- ・Alpine Style
Among the Car Accessory Award 2012 awarded by Nikkan Jidosha Shimbun, and which were announced on July 13, 2012, the prestigious Grande Prix was awarded to one of Alpine's concepts, Alpine Style.
This prize is awarded to unique product planning, superior ideas and aftermarket car equipment and companies which have attracted the attention of the market.
To commemorate the 25th anniversary of the prizes, a Grande Prix winner was selected from those who received an award in each category. Alpine Style, which won the prize in the Visual category, was also nominated for and won the Grande Prix.
On the heels of the new Big X Series products, which have created a brand new market in the car navigation world with "Eight-inch large screens" and "Special installation technology for specific car models," this new Alpine Style which has transcended the car electronics genre—featuring more advanced and greater coordination with the entire automobile—was highly evaluated and awarded the prize.