Apr.16 - 19, 2009
Car + Sound 2009 (Germany)
Europe’s largest car audio show, the 2009 Car + Sound Show, was held in Cologne, Germany from April 16 to 19 this year. A total of 120 companies from 12 countries exhibited products.
Alpine set up two separate booths: the Main booth to show its products and demo cars, and a Promotion Lounge where it screened the movie “Fast and Furious 4” sponsored in Europe.
Many visitors experienced Alpine sound and video in a Fiat 500 and a Volkswagen New Sirocco displayed in the main booth. Also, a BMW635 imported from Alpine America was displayed in the center, attracting the interest of many visitors.
In the “Fast and Furious 4” Promotion Lounge, a Dodge Challenger actually used in the movie was displayed, providing dual publicity for the movie as well as the Alpine products installed in the car.