Sept. 21 - 25, 2010
ALPS Show 2010 (Japan)
For five days from September 21 to 25, the ALPS SHOW 2010 was held in the Alps Electric company’s new Yukigaya Building. This show is an invitation-only technical exhibition which Alps Electric holds once every two years, and consists of a booth presenting Alpine and the Alps Group as one company.
The Alpine booth displayed global market products, including the BIG X navigation system.
BIG X has a screen 1.43 times larger than the previous model and took the Grand Prize at the Nikkan jidosha Shimbun Car Accessory Awards 2010. Special vehicle-like display installations let visitors envision the interior of a car, with the products set up for actual, hands-on experience.
There was also a Prius demo car on display beside the booth, equipped with the Big X, giving visitors a full demonstration of the dynamic presence of its 1.43X larger-than-before display, showing the superior installation by using the center console panel specialized for each car model and providing high-quality sound that can be customized for any car model.