Event Info

Apr.20 - 29, 2013

Auto Shanghai 2013 (China)

Crowds visiting the Alpine Booth

Product Exhibition Corner

Demo Car Mitsuoka Himiko

Auto Shanghai 2013 was held in Shanghai in China from April 20 to 29, 2013. The show was a lively event that attracted approximately 810,000 visitors—far more than attended the previous show. The Alpine booth displayed new products and the most advanced technologies with “AlpineStyle” as the overall theme.

In the product exhibition corner, many of our newest models were on display, including the ICS-X8 and ICS-X7, which are compatible with the MirrorLink™ function that lets users operate smartphone applications from the product side, linking to Nokia smartphones, and our latest Bluetooth® equipped head unit, the CDE-148CBT. The booth exhibited a total system centered on the 10-inch large screen INE-Z9310RT AVN system—introduced in an event such as this for the first time—combined with other products such as the PXA-H800 sound processor and the 5-channel PDX-V9 digital amp. The overwhelming large 10-inch screen attracted the interest of many visitors.

The INE-Z9310RT was installed in the Mitsuoka Himiko demo car, allowing visitors to actually experience the power of its large screen.

Two more demo cars were exhibited in front of the product exhibit corner. The premium sound demo car, a BMW X1, was equipped with the PXA-H800 sound processor and four amps, etc.—an impressive demonstration of upgrading the quality of factory-installed audio. Moreover, a Buick GL8 was equipped with our HCE-C91C on-vehicle rear camera that checks behind the car, as part of a comprehensive camera system for optimum safety. It also featured three monitors, including the PCX-R3500CG rear monitor, providing a complete rear entertainment system.