Nov.23 - Dec.1, 2013
Tokyo Motor Show 2013 (Japan)
Alpine exhibited at the Forty-third Tokyo Motor Show 2013, held in Tokyo from November 23 to December 1, 2013. The theme of this year’s Tokyo Motor Show was “Compete! And Shape a New Future.” With the exhibition featuring a total of 181 brands from 178 companies spanning 12 different countries, it was a bustling event visited by 902,800 people—greater than last year.
Alpine exhibited for the first time in six years. The Alpine Booth exhibited ‘Alpine Style’ centered on the BIG X system now on sale in Japan, and which gives shape to the enjoyment of automobiles which families with children demand. Also, Alpine also exhibited the ‘Information Management Cockpit,’ which offers a level of safe and comfortable driving more enjoyable than ever before, by observing the driver’s sight line and motions and controlling necessary information.
The ‘Alpine Style’ corner exhibited systems adaptable to four car models—Vellfire, Priusα, STEPWGN, and Serena—from among the most advanced car model specialized car navigation, the BIG X Premium Series. Other products exhibited were the high picture quality ceiling-mounted rear vision monitor, which lets viewers enjoy video at any time with a theater-like atmosphere, and an auto model-specific rear camera system that supports safe driving. The corner also introduced an Alpine original smartphone application for Japan, “Family Trip Search.” A series of operations, beginning with searching for and setting the destination with the application and continuing until the user returns home, were introduced with hypothetical driving scenes. Families with children were particularly interested in this product.
The ‘Information Management Cockpit’ was created on a concept unique to Alpine. It is equipped with many advanced driver support functions: wireless connections and battery charging using a smartphone, driver’s gesture operation and touch control performed by the car-mounted cameras, and information display optimized to the condition of the driver and to the driving situation. Many visitors actually sat in the cockpit to experience this new operation.
On the main stage in the center of the booth, two stage presentations—‘Alpine Style’ and ‘Information Management Cockpit’—greatly attracted the interest of the visitors.
In addition to the presentations and introductory videos shown on the large monitor, actually experiencing product operation let people enjoy a new style of car life envisioned by Alpine.