Event Info

Feb.17 - 19, 2014

AAITF (China International Automotive Aftermarket Industry and Tuning (Guangzhou) Trade Fair) (China)

New product exhibition corner packed with visitors

PXA-H800 Exhibition device appeals with sound quality solutions for factory audio systems

Asia’s largest auto accessory event, China International Automotive Aftermarket Industry and Tuning (Guangzhou) Trade Fair (AAITF) was held for 3 days from February 17 to 19, 2014 in Guangzhou, China. The venue was busy with crowds every day, attracting more than 350,000 visitors, far more than the previous year.

Alpine’s booth, with “ALPINE PREMIUM” as the core theme, introduced many new products such as the 9-inch INA-W900C AVN system, the first on the Chinese aftermarket, and the Bluetooth® compatible CDE-153CBT CD head unit, among others.

In the head unit and other sound products display corner, the audio processor PXA-H800, which can improve sound quality of factory audio and AVN systems was exhibited installed in the demo car, a Porsche Cayenne, attracting the great interest of many visitors.

Alpine also exhibited a new product, the AST-X100CT AVN system, developed with the Android OS jointly with China Telecom, China’s largest wire-line telecommunication company. Not only can it receive music or radio online at any time, it is fully equipped with secure and convenient functions such as telephone capability, call center connectivity, and ability to respond to requests when assistance is required on the road. It can also use a cloud service to confirm the actual road situation over a full 360°. It includes all premium sound functions possible only with Alpine, and was the center of attention in the Alpine booth.