Event Info

Jan. 16 - 18, 2015

AAITF (China International Automotive Aftermarket Industry & Tuning Trade Fair) (China)

Alpine Booth crowded with visitors

Demo car Benz ML350 equipped with the model-dedicated system, X008D-ML

Demo car Toyota Tundra equipped with the X009-TDN

The 11th AAITF (China International Automotive Aftermarket Industry and Tuning Trade Fair), Asia’s largest automobile component related event, was held for three days Shenzhen, China, from January 16 to 18, 2015. It was an extremely lively event that attracted 380,000 visitors and more than 3,000 makers who exhibited about 20,000 new products.

Alpine presented its exhibit in the Automobile Multimedia Hall, the liveliest part of the venue, with ALPINE STYLE PREMIUM as its concept. The booth’s fixtures and demo cars showing off the company’s newest products and technologies attracted the interest of many visitors.

In particular, the two demo cars help visitors more fully understand what ALPINE STYLE means. The Benz ML350, under the concept of “European Premium SUV featuring a model-dedicated sound system,” was equipped with the X008D-ML and sound system, while the Toyota Tundra, with “US Truck Car Lifestyle with Premium Sound” as its concept, was equipped with the X009-TND and sound system.

Enthusiasm of the visitors was evident throughout the booth, which also displayed a demo-board introducing new products—including the iLX-007, an Apple CarPlay compatible product already released in North America.