Oct.25 – Nov.5, 2017
Tokyo Motor Show 2017 (Japan)
The fourty-fifth Tokyo Motor Show was held at Tokyo Big Sight for 12 days from October 25 to November 5, 2017.
At this year’s Tokyo Motor Show, held under the theme of “Let’s move the world from here. BEYOND THE MOTOR,” as its theme, 153 companies exhibited 380 cars including many world premiers and Japan premiers. The total number of visitors to the show was 771,200, falling a little short of the number in 2015, due to the effects of a typhoon that struck during the show. However, during the three-day weekend starting November 3, the venue was bustling as more than 100,000 visitors came every day.
The Alpine Booth, which was based on the concept, “Providing an exciting, moving time and space,” introduced three themes: “ALPINE STYLE Premium Space Design,” which had already been introduced in Japan, “ALPINE Premium Sound System” and “Seamless HMI for the future mobility” drawn by Alpine—through stage presentations and exhibits.
“ALPINE STYLE Premium Space Design” featured a stage presentation that introduced the BIG X series, which earned No. 1 for the sixth consecutive year in the J.D. Power 2017 car navigation market customer satisfaction survey.
Visitors were keenly interested by actually experiencing the gorgeous car-specific installations in Toyota’s Alphard and VOXY, Honda’s STEPWGN, and Nissan’s Serena—featuring the Big X installed in their consoles—and were fascinated by the new functions, Voice Touch and Count Down Guidance.
In a dome-shaped space installed in the booth, the “ALPINE Premium Sound System” reproduced Alpine Sound that consisted of the X series speakers and an Alphard-specific subwoofer that have delivered unprecedented high-quality sound for 14 years. It attracted the interested of long-time Alpine fans.
And the “Seamless HMI for the future mobility” showed an image in theater form of the world view and technologies of 2030, which Alpine has proposed in response to the trends of automated driving, connected, EV and car sharing, which will accelerate in the future.
On the 50th anniversary Alpine Display Wall installed on the back surface of the booth, 12 products carefully selected from successive eras were displayed. The sight of visitors eagerly taking photos of many of the nostalgic products was impressive.
Every day, each corner was enlivened by the many visitors actually experiencing the special attractiveness of the products.